❄️ Why January Is the Worst Month for Performance Reviews

Every year, organisations choose January — the coldest, darkest, most deflating month — to run performance reviews.

It’s understandable.

It’s also ineffective.

Employees return from the holidays tired, financially stretched, and still finding their rhythm. Yet this is when many businesses ask them to reflect on performance against goals they barely remember setting. The result? Defensiveness, disengagement, and rushed conversations that add little value.

The better timing: April to June

Mid-year performance reviews work better because:

business priorities are clearer

budgets and objectives are visible

managers and employees are fully back in work mode

conversations are more strategic and forward-looking

People are moving — not just waking up.

Use January for planning, not judging

Q1 should focus on:

refreshing objectives

aligning expectations

setting development goals

providing clarity for the year ahead

Warm people up before you evaluate them.

Final thought

Performance reviews shouldn’t feel like punishment for surviving Christmas. Move them into spring and watch engagement, clarity, and fairness improve almost immediately.

January should be gentle — not gladiator season.

#HRConsulting #PerformanceManagement #EmployeeEngagement #HRStrategy #PeopleAndCulture #Leadership #FutureOfWork

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